Alana Shelton

Kia Ora I’m Alana!
I am a Graphic Designer based in Auckland, New Zealand. I have a Bachelor of Design with First Class Honours from Massey University.

I am currently working for
Overland Footwear.

Merchant x Isabella Anselmi Shoe Box


Shoe box design created to combine both in-house brands. With a shift to a more sustainable future this box eliminates the use of a bag, and also works to create brand exposure after the customer has left the store. 

Direction from Creative Lead, Anna Gear. Photography by Kristen Alexander.
2022



Mi Piaci & Merchant Courier Bags


With a step towards a more sustainable future, Overland decided to begin using 100% post-consumer recycled plastic courier bags. We saw this as a great marketing oppourtunity. I was tasked with designing a courier bag for each brand which is used across New Zealand and Australia. 

Direction from Creative Lead, Anna Gear.
2022



Mi Piaci & Merchant Collateral


Thank You cards for Mi Piaci & Merchant. Working within current brand guidelines to create a beautiful card to demonstrate our appreciation for our customers and create a meaningful and memorable shopping experience. These cards will be included with all online purchases.
2021



Uncle Ladas’ Third Wife’s Ring


A publication exploring intergenerational connection and its role in creating family legacy through the documentation of my Great Great Half Uncle’s life. The intention is to highlight the value in archiving the ‘ordinary’ among us which can be achieved through storytelling and shared experience. The publication is designed to stand the test of time, protected from light and dust within a clamshell box.
2020 - Honours Project - 1st Class