Deuce ‘Our Heroes’
Merchant 1948, Overland Footwear
2022

Our Heroes - Join us in celebrating the people devoted to empowerment.

Through the sale of Deuce sneakers, we raise money for the Young Heart Project. This charity supports 3 NZ charities who work with school aged children. We wanted to create a campaign that felt youthful, engaging and inspiring. This campaign features staff and volunteers from the charities we support through YHP, with propping used to reflect that age of the children they work with.

My focus within our team was campaign concept and art direction. I also designed instore, web and social outputs.

Photography by Kristen Alexander
Videography: Charlotte Coultas





© Alana Shelton