Deuce ‘Our Heroes’
Merchant 1948, Overland Footwear

Our Heroes Campaign - Join us in celebrating the people devoted to empowerment.

As part of the creative team, I led the campaign concept and art direction. This sneaker campaign features volunteers from 3 different charities, differentiated by 3 key colours. The propping is inspired by the school aged children these charities support. It was important to create a campaign that felt youthful, engaging and inspiring as through the sale of Deuce Sneakers we donate a percentage to the charities involved in this campaign. 

I also designed all instore, web and social outputs including EDMs, instagram stories, web banners and Visual Merchandising assets. 

Photography by Kristen Alexander
Videography: Charlotte Coultas

© Alana Shelton