World of Wearable Arts Window Competition
Merchant 1948
Wellington, New Zealand

Window display design for WOW (World of Wearable Arts) in Wellington, New Zealand.

As part of the 3 week event in Wellington, New Zealand, the councils put on an a retail window dressing competition. This year the theme was PURPLE. Using our campaign concept - Wanderlust, I posed the question the public “What is your perfect summer memory?” and their responses filled the windows.

This window display placed top 5 out of over 60 businesses participating.

Feedback from judges: “A fun and eye-catching concept. This was the first time we had seen feedback from customers incorporated into a window design.  It was great to see a positive question presented for customers to contribute to after what has been a tough covid period, positive messaging was done really well.”


© Alana Shelton