World of Wearable Arts Window Competition
Merchant 1948
Wellington, New Zealand
2022


Window display design for WOW (World of Wearable Arts) in Wellington, New Zealand.

As part of the 3 week event happening down in Wellington, the councils put on an a retail window dressing competition where the theme was PURPLE. Using our campaign theme of Wanderlust, I posed the question the public “What is your perfect summer memory?” and their responses filled the windows.

This window display placed top 5 out of over 60 businesses participating.

Feedback from judges: “A fun and eye-catching concept. This was the first time we had seen feedback from customers incorporated into a window design.  It was great to see a positive question presented for customers to contribute to after what has been a tough covid period, positive messaging was done really well.” 


© Alana Shelton