As creative lead for this in-house studio shoot, I developed and directed the visual concept for our new season sleepwear collection. Inspired by the softness and dreaminess of the fabrics, the shoot centred around slow mornings, breakfast in bed and moments of quiet happiness. Capturing an effortless, intimate feel that reflected both comfort and ease. These assets were used across, EDM, Social, ECommerce and Paid Meida.
Photography by Antonia Cosma