I created a loyalty identity system that feels true to the Bra Better brand. At Bendon, everything is about confidence, comfort, and the perfect fit, which shaped both the visual language and tone of the work.
I designed the logo and introduced a three-stripe motif to represent the reward tiers. It’s a simple, recognisable device that brings structure and consistency, while still feeling flexible across different touchpoints.
The system was rolled out across in-store signage, digital platforms, and EDMs, with a focus on clean layout, clear hierarchy, and easy-to-follow messaging. The result is a cohesive, on-brand experience that feels considered without being overcomplicated, making the rewards feel straightforward and genuinely enjoyable to use.