As part of the 3 week event in Wellington, the Council put on a retail window dressing competition. For 2022, the theme was purple. Working with a tight budget, I built on our campaign concept - Wanderlust. I posed a question to the public “What is your favourite summer memory?” and their responses filled the windows.
This window display placed in the top 5 out of 60+ businesses participating.
Feedback from judges: “A fun and eye-catching concept. This was the first time we had seen feedback from customers incorporated into a window design. It was great to see a positive question presented for customers to contribute to after what has been a tough covid period, positive messaging was done really well.”